About

Valeria started her career in Colombia as a writer for local art and culture newspapers. After obtaining her Master's degree in Media and Communications from the Free University of Berlin, she transitioned into online marketing, specializing in copywriting, content marketing, and production, as well as content management.

With experience leading content marketing and creative teams at Wayfair and currently at Hotjar, Valeria demonstrates expertise in multinational and corporate e-commerce industries. At Babbel, she excelled in maintaining a consistent brand voice across various digital channels and languages, leading to her promotion to Managing Editor. Valeria's ability to communicate across borders and work efficiently within culturally diverse global teams makes her a valuable asset.

With experience as a Content Marketing Manager for various agencies, she excelled at working with in-house and external teams to achieve global business objectives. From creating over 10 successful YouTube videos to producing a 40-episode podcast, her ability to ideate, create, and produce engaging content is evident.

Her international background and language expertise in Spanish, German, and English further led her to coordinate teams and external providers in digital marketing processes. While working for Performics, an SEO agency under Publicis Group, she honed her copywriting and translation skills and went on to specialize in SEO. With one of her YouTube videos reaching 1.5 million views, her passion and dedication towards creating captivating content continue to flourish.