About me

I studied journalism and began my career in Colombia as a writer for local arts and culture newspapers. After earning my Master's degree in Media and Communications from Freie Universität Berlin, I moved into online marketing, specializing in copywriting, content marketing and production, and content management.

I've led content marketing and creative teams at B2C companies like Wayfair and in B2B SaaS at Hotjar and Contentsquare. Colleagues have called me a powerhouse for balancing bold vision with operational excellence. After 2.5 years at Contentsquare, I was entrusted with full ownership of the web experience across Contentsquare and its subsidiary brands, Heap and Hotjar. Working across time zones and cultures has been a constant throughout my career and one of my strengths: I bring clarity, momentum, and alignment to complex global work.

Over the last several years I've built, led, and grown teams that deliver measurable business results, not just outputs. My background spans agency and in-house, which shapes how I collaborate with internal partners and external specialists alike. I've led projects end to end, from producing 40+ YouTube videos (including one with more than 1.5 million views) to launching a 40-episode podcast. My operational rigor and process-building approach let me deliver reliably at scale, even with distributed teams and tight timelines. More recently, I've been testing how GenAI models and practical workflows can increase efficiency, unlock new ways to innovate, and elevate the end-to-end web experience.

At Babbel, I kept a consistent brand voice across digital channels and languages, earning a promotion to Managing Editor. My international background and fluency in Spanish, English, and German have helped me coordinate teams and external providers across digital marketing processes. At Performics, an SEO agency under Publicis Groupe, I honed my project management and localization skills while specializing in organic SEO content.